A backlink is one of the most used words in the world of SEO. In this post, I hope to offer you an understanding of what is backlink in SEO and free ideas to get backlink for your website or blog.
Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. In simple language backlinks are incoming or inbounds links to a webpage.
When a webpage links to any other page, it’s called a backlink. Backlinks occur when one website links to another website. Also referred to as incoming or inbound links, backlinks make their connection through external websites. These links from outside domains point to pages on your own domain. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.
Here is a glossary of most used terms related to backlinks that you should know:
Most Used Term In SEO
When a webpage links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and also improves the domain authority. As a blogger, you can stop passing link juice by using a no-follow tag.
When a website links to another website, but the link has a no-follow tag, that link does not pass link juice. No-follow links are not useful concerning the ranking of a page as they do not contribute anything. In general, a webmaster uses the no-follow tag when he/she is linking out to an unreliable site.
By default, all the links that you add to a blog post are do-follow links and these pass link juice.
Linking Root Domains: This refers to the number of backlinks coming into your website from a unique domain. Even if a website has linked to your website ten times, it will only be considered as one linked root domain.
Low-quality links are links that come from harvested sites, automated sites, spam sites, or even porn sites. Such links do far more harm than good. This is one reason you should be careful when buying backlinks.
Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking.
Text that is used for hyperlinks is called anchor text. Anchor text backlinks work great when you are trying to rank for particular keywords.
Benefits of Backlink in SEO
Before I discuss the benefits of backlinks, you should be aware that a lot has happened in this area over the past several years.
Here are some major benefits of backlink in SEO.
When websites were being ranked, even low-quality links were helpful. But since Google released its Penguin algorithm, the entire backlinking landscape has shifted.
Backlinks from reputable websites are crucial, and they should be contextual. These links will be useless if, for instance, you have a website about fish and you are constructing links from other specialized websites about monkeys. Your objective should be to obtain links from reliable, pertinent websites.
How to get Backlinks for Free
So now you know what a “backlink” is in terms of SEO and why they’re significant. Let’s now examine a few basic methods for obtaining fresh backlinks:
The quality of backlinks, not their quantity, is what matters most when it comes to backlink in SEO, which is a crucial point to remember.
The Google Penguin algorithm will probably penalize you if you use some paid services to obtain connections to your website.
Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content.
So here’s the question:
What are some of the ways to get quality backlinks for your blog?
- Write awesome articles
- Use the Broken link building method
- Replicating your competitors’ backlinks
- Create cornerstone articles (Piller articles)
- Start guest blogging
- Submit to web directories
Need Some SEO tips? Read this Article : Simple Tips to Becoming an SEO Expert (Must Read)
You can use Google Keyword Planner as a free SEO tool. Read How to Use Google Keyword Planner before using this tool.
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