Keep reading for the best Search Engine Optimization techniques ( include off page seo techniques and on page seo techniques) that can help you take action and boost your traffic flow. You can also use some of our recommended website optimization tools to make these search optimization techniques a reality!
Also, Read this article to get SEO tips. Simple Tips to Becoming an SEO Expert (Must Read)
How many times have you heard “create high-quality content” or “do great keyword research”?
Most of you will have heard the term Search Engine Optimization ( SEO ) thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean.
If that’s you, we’ve got you covered, and if this is your first time coming across the phrase, then you’re in luck. In this post, you’re going to learn everything you need to know in order to carry out an effective SEO (search engine optimization) techniques. We’re going to cover:
Optimize Internal Links
A healthy internal linking strategy makes it easier for your pages to be indexed and to rank, as well as increasing click-through rates and conversion rates for visitors who can find what they are looking for. These links are important because they can help Google understand and rank your website better. By giving Google links to follow along with descriptive anchor text, you can indicate to Google which pages of your site are important, as well as what they are about.
For most websites, and for most pages on those websites, the optimum number of links that point back to your content should be around 20. As with everything else related to SEO, this number will get slightly smaller or larger depending on the size of your site. There are four types of internal links you need to know of: contextual links, navigational links, footer links, and image links.
Promote Content Via Social Media
Perhaps the most important thing you can do on social media is provide value to your followers. Create something that your audience will find useful. It could be something that tells them something they didn’t know before, makes them laugh, entertains them or anything else that’s beneficial in some way. These are the best social media platforms to market your content.
Target Featured snippets
Featured Snippets are special search results with concise but descriptive text (paragraph), video, list, or table taken from a Google indexed webpage that appears at the top of the Google SERP (Search Engine Result Pages). It is a descriptive box where Google shows additional information according to search queries. The definition of snippet commonly refers to a short paragraph describing the result of a Google search. It is completely automated, and its goal is to describe the best results for a user’s query succinctly. When I work with new writers, I find they frequently neglect to consider keywords or snippets.
Optimize for voice search
Voice Engine Optimization or “VEO”, is our term for voice-based search engine optimization. VEO is the process of optimizing your content to become the primary answer in voice searches. Voice search refers to verbal searches made to devices with Google Assistant, Siri, Alexa or Cortana.
According to Google, voice searches are “30 times more likely to be action queries than text searches.” This means that we want to find places and buy things through digital assistants. Understanding this user intent is crucial to optimizing our website for voice search. To begin with, research has shown that voice search results tend to favor the results on featured snippets. Also known as position zero, a featured snippet is the ultimate place to be featured by Google and drives an incredible amount of traffic.
Outdo competitor content quality
There are several methods you can use to find them, including through social media and forums, looking through the pages of Google, and market research.
- First Page of Google Search and Bing.
- Social Media and Forums.
- Real World Competitors.
- Market Research.
Outreach for unlinked mentions
Unlinked brand mentions are mentions of your brand on published sites that do not provide a link back to your website. Backlinks are critical in developing website authority, especially within relevant communities The benefit of unlinked mentions is that people — or other sites — are already talking about your brand. Outreaching these sites to turn such mentions into backlinks can be a powerful, effective way to earn more links.
How do I find brand mentions?
In most cases, you will find them in customer reviews, blog posts, news articles, and various social media platforms. You can learn a lot from these mentions about what your customers think of your company, so tracking them down should be a priority. Read this guide from ahrefs to know more about Turing Brand mentions into Links.
The hardest part about SEO is its fluidity. Google updates its algorithm 500-600 times a year. That means there’s at least one update every single day of the year. Even SEO specialists who dedicate their whole life’s work to figuring out rank criteria still end up scratching their heads at the end of the day.
It’s impossible to keep track of all the changes. Don’t waste your time with that. But if you stay in the know about some of the biggest trends and SEO techniques, you’ll be a head above your competition.
Phases of our Search Engine Optimization (Bonus Topic)
Phase 1 – Onboarding, Site Assessment, Strategy Development.
Phase 2 – Onsite Optimization.
Phase 3 – Off-Site Optimization, Citation Submission & Clean up.
Phase 4 – Ongoing & Advanced SEO: Link Building, Tracking, Updates.