Search Engine Optimization in Digital Marketing

Search engine optimization (SEO) is the practice of orienting your website or blog to rank higher on a search engine results page so that you receive more traffic from search engine like Google, Bing, Yahoo, etc. In simple word it is the art and science of getting pages to rank higher in search engines. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience. It includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content meaning, among other SEO best practices.

Digital Marketing, as the other form of marketing, uses marketing tactics to grow its business. It promotes a brand or a product. SEO is technically used as s marketing tool rather than marketing itself. SEO takes a digital marketing web page visibility in online search results to the next level. So, it is of great importance to be above all other competitors, using modern marketing techniques or called Search Engine Optimization.

What is digital Marketing?

Search Engine Optimization in Digital Marketing — Digital Marketing Definition.

Digital marketing is the act of selling products and services through the online and offline with the presence of electronic device such as social media, email, and mobile apps. It can be done online and offline, and in fact, both kinds are important for a well-rounded digital marketing strategy.

Is Search Engine Optimization part of digital marketing?

SEO is part of digital marketing, and it’s actually a set of tools and best practices that help websites reach higher search engine rankings

What is Search Engine Optimization with example?

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

What is SEM in digital marketing?

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).

What is difference between SEO and SEM?

SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid advertising, they are actually separate. SEM is about getting traffic via paid ads, and SEO is more about acquiring, monitoring and analyzing organic (unpaid) traffic patterns.

What is digital marketing strategy?

It is a plan that helps your organization attain specific goals through carefully selected marketing channels such as paid, earned, and owned media. Running a digital marketing campaign without a strategy in place in much like exploring a new city without a GPS- you are likely to take many wrong turns resulting in both frustration and an unnecessarily long route to get where you want to go.

Types of Digital Marketing

Rogers talked about some of the most popular 8 types of digital marketing, these are following:

Pay-Per-Click (PPC)
Social Media Marketing
Content Marketing
Search Engine Marketing (SEO)
Email Marketing
Mobile Marketing
Affiliate Marketing
Marketing Analytics

What is Digital Marketing Services?

Digital marketing services are professional services that help market or advertise your business online, like through search, social media, and paid channels. They focus solely on digital channels versus traditional marketing channels like print or television.

What is Search Engine Optimization

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Learn SEO tips.