I’ve used the Google Keyword Planner to help grow my site’s organic traffic for more than eight years. The Google Ads Keyword Planner tool (formerly known as Google Keyword Tool) is a useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start. A free-to-use feature within Google Ads, its tools for generating keyword ideas and bid estimations can help you plan your marketing strategy.
How to use Google Keyword Planner
Visit The Google Keyword Planner
In order to use the Google Keyword Planner tool, you need to have a Google Ads account. It’s free to create Google Ads account. Simply search ‘Google Keyword Planner’ on Google Search and visit ads.google.com/googleads from top of the search results.
Click on Start now.
Follow the instruction and create your Google Ads account. It’s an easy process.
Once you have google Ads Account, visit Google Keyword Planner
Click on ‘Go to Keyword Planner’
Keep it in mind:
Google Keyword Planner is designed with PPC advertisers in mind. So there are a lot of features in the tool (like Keyword bidding features) that won’t be useful if you’re using this tool to find keywords for SEO.
Choose Your Keyword Tool
And now I’m going to show you how to use these two tools to help you create a massive list of keywords for your SEO campaigns.
1. Discover new keywords
This tool is ideal for finding new keywords.
As you can see, the field above this tool says, ” Enter products of services closely related to your business”.
Note: The value you get from the GKP is based on the information that you enter here. So you want to be VERY strategic about what you enter into this field.
Start With Keywords :- These words and phrases describe your business (for example, “health and fitness” or “dinner”). This allows you to access Google’s internal database of keywords for different industries.
Start with a Website:- This is designed for Adwords users. But you can sometimes find a few solid keywords here using your site’s homepage or an article from your site.
Once you’ve entered your keywords into one (or all three) of the fields, click “Get Results”.
Next, you’ll see the Keywords Results Page. Both the tools I just described will take you to the “Keywords Results Page”, which looks like this:
Filter and Sort the Results
Now it’s time to filter the list of keywords down to a smaller list of terms that are best for you. At the top of the page, you’ll notice four targeting options: Locations, Language, Search networks and Date range.
Country :- This is the country (or countries) that you’re marketing to.
Locations:- This is the language of the keywords you want to see information on. It automatically set to target
Search Networks:- This is whether or not you want to advertise only on Google… or Google and their “search partners”. Search partner sites include other search engines and Google properties (like YouTube).
Data Range:- Leaving this as the default “12 months” is usually fine.
Analyze the Keyword Ideas
Now, I’m going to show you how to analyze the terms that show up in the “Keyword Ideas” section of the GKP.
Keyword (by relevance): This is the list of keywords that Google considers most relevant to the keyword or URL you typed into it.
Avg. monthly searches: Pretty self-explanatory. Keep in mind that, this is a range and not a super-accurate indicator of search volume.
Tip : Watch out for seasonal keywords. That’s because seasonal keywords (like “Halloween costumes”) may get 50,000 searches in October and 100 searches in May. But the GKP will say that the term gets “10,000 searches per month”, which is kind of misleading.
Competition: “Competition” in the GKP has nothing to do with SEO (Search Engine Optimization). Instead, “Competition” is simply the number of advertisers that are bidding on that keyword. But it IS useful to see if a keyword has any commercial intent (after all, the more people bid on a keyword, the more potential there is for them to become a lead or customer).
I hope you enjoyed this article to the Google Keyword Planner or Google Keyword research tool. Now I’d like to hear from you. Let me know by leaving a comment below right now.