How to Improve Google Search Ranking

Well, Every website owner wants to rank higher on google. You have to improve SEO of a website to rank higher on Google or Improve Google Search Ranking. But how do you optimize your site around your target keywords and do better SEO?
IN this post, I’ll show you exactly how to GET HIGHER RANKING on GOOGLE. You can use these tools to improve your SEO ranking on Google.

FIVE WAYS TO IMPROVE GOOGLE SEARCH RANKING

Update Your Content Regularly

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed.
When you’re updating content on your website, you don’t have to make changes blindly. You can test changes to your website to see which resonates more with your visitors. Tools like Google Optimize and Optimizely allow you to experiment with different elements of your website. Your changes can be small but still have an impact, like tweaking the copy ever so slightly on your homepage or adding a call to action next to a pricing table.

Metadata

When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page. Some examples of basic metadata are author, date created, date modified, and file size. Metadata is also used for unstructured data such as images, video, web pages, spreadsheets, etc. Web pages often include metadata in the form of meta tags.

Decrease Load Time

Slow loading times are one of the primary causes of high bounce rates. Additionally, the average human’s attention span lasts eight seconds, making having a fast site more important than ever.

According to Google, “speed equals revenue,” which essentially means that slow loading times increase the odds that your site visitors are going to leave your website page. For this reason, your SEO ranking is dependent on the speed of your website.

Slow site speeds can result from network congestion, bandwidth throttling and restrictions, data discrimination and filtering, or content filtering. If you notice slow speeds when visiting your site, you can run a traceroute between your computer and your website to test the connection.

URL Structure

A URL is up there in the first things that a search engine uses in order to determine a page rank, hence why it’s vital to make them easy for spiders to search. This can be done by keeping the URLs short (which also enhances the user experience), keeping them relevant to the page’s topic and keywords, and by ensuring the URLs help categories the site pages.

Monitor Your Progress on Google Search Ranking

You won’t know if all your hard SEO work is paying off unless you keep track of your search standings. Keep an eye on your page ranking via tools like Alexa and the Google toolbar. On top of this its important to check your referrer log so that you can see how your visitors arrive to your site, and the search terms they are using to get there.

Conclusion: Because content is produced and published rapidly around the world, search engines are working overtime to rank the billions of websites on the internet. Even though you can’t drastically increase your rankings overnight, you can make minor adjustments to gradually improve your SEO for the long term.

By using tools to look at essential factors that impact your website — such as loading speed, content issues, meta tags, linking, and crawlability — you can improve your SEO strategy and your chances of rankings better on the SERPs.